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Despite not being able to travel right now, our readers are feeling optimistic about getting some sun in the not so distant future, more so than the general population.
This morning we asked our readers about their future travel plans and it seems that they are using their free time to research and plan where they'll be sipping their next Pina Colada in the sun. Scroll down to find out more about our globetrotting audience.
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The Headline Numbers
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| 1 in 3 of The Independent readers are planning of going on holiday during the second half of 2020. A further 36% are planning their first holiday after lockdown to be between Jan-June of next year. 15% are actively researching and booking in May/June with more than half planning on booking their trip between July and Dec
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42% of Evening Standard’s print and digital audience plan to still go on their next main holiday this year compared to 27% of non ESI readers. Nearly ¾ of readers will be researching and booking their holiday this year significantly higher than non ESI readers (59%)
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Opportunities
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Travel channel sponsorship across
The Independent and Evening Standard
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Sponsorship opportunity
● Home Page Take Over on both sites ●
● 2 native articles with audience targeted traffic drivers ●
● Channel home page editorial article tile ●
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For more details on the opportunity please contact Joanna.Aves@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Emma Jones
Job: Trade Marketing Executive
Scoop:
I would have just returned from a 2 weeks holiday in Bali, instead i'm stuck trying to workout how to rebook or refund my trip but travel guru Simon Calder has been doing Facebook live's helping our readers with solutions to their difficult travel situations. If you've got a question, he's the man to ask.
I also had a little travel fix by virtually visiting Amsterdam, you guys should try too.
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Look out for new sections in our print and digital brands in the week ahead
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