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Thoughts are turning to the new normal for everyone. The Evening Standard's London after Lockdown series looks at what it means for business sectors and our every day lives.
Our lifestyle pages are hitting record breaking numbers as readers plan out where they will go, we anticipate even more culture vultures visiting our pages in May. Scroll below to see how you can partner your brand alongside the Indy Culture Club.
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The Headline Numbers
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Unique visitors to The Independent's lifestyle pages in April rose by 128% and Arts-Ents rose by 122% and we anticipate May to be even higher. People were particular interested in Spain's phased plans to reopen bars.
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Traffic to standard.co.uk in April was up 31% globally and 38% in the UK YoY. Lifestyle content is up 26% and our fashion pages were up 58% as people start to think about what their break-out outfit will be.
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Opportunities
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CULTURE CLUB
An opportunity for a brand to support this period of cultural discovery with the Independent.
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NEW FILM CLUB & BOOK CLUB
Weekly social club enabling readers to engage with editorial with reviews, suggestions and content.
LOCKDOWN MUSIC SERIES
New series featuring music stars and acclaimed critics sharing their favourite album and what it means to them
Suggested opportunity
● In association with branding across all content ●
● Co-branded social series ●
● Bespoke native/advertorial brand content ●
● £50,000 ●
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For more information on the Indy Culture Club and how your brand can support it, contact Ben.agar@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Oliver Pratten
Job: Digital Group Head
Scoop:
There’s only so many quizzes that can be zoomed, however I am enjoying long afternoons spent beating my friends at the classic board games, but online
The first thing I would do after lockdown when they reopen is go to a gig! Venues need our help so please support the #saveourvenues campaign.
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