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Are you a keen cyclist or a have recently taken it up? As a result of the government launching the 'fix your bike' scheme, many more people have been researching, reading and purchasing cycling equipment. The choice of helmets, high-vis jackets, and shorts is overwhelming.
Thankfully this dedicated Indy/Best cycling channel brings together all the best and affordable products saving you hours of browsing time. Evening Standard is also launching the new cycling platform, Ride to help Londoners to connect and be inspired by sharing experiences - find out how you can become a partner below.
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The Headline Numbers
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| 80% of our audience are thinking about improving their health and fitness this summer and with the government scheme, it looks like cycling will be a popular way to do so. 41% of The Independent audience have already started cycling more in lockdown but we aim to encourage even more.
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69% of Evening Standard readers are either keen cyclist or are thinking of jumping on some new wheels in the next 3 months. 34% say that lockdown has encouraged them a little more to use their bike that's been gathering dust. |
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Opportunities
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Ride, brought to you by the Evening Standard
This new cycling destination will help Londoners to connect and be inspired by sharing experiences.
No matter what your level or age, cycling is going to become a bigger and more important aspect of all our lives post lockdown. Whether you want to keep fit, enjoy time with your family or avoid public transport, Ride aims to inform as well as inspire with human stories across all our platforms at the Evening Standard.
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Partnership opportunities
● In association branding and logo accreditation ●
● A full package of commercial advertising inventory ●
● Branded content series and/or advertorial with in association branding ●
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For more details on the opportunity please contact Steve.Cording@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Adib Razzaq
Job: Sales Director, Programmatic and Direct
Scoop:
I was fortunate enough to pick up a bike in March and it was inspired decision. Whilst the physical benefits are clear: increased stamina, improved quads, claves and glutes(!), it's also a fantastic way to clear your mind. I'm now riding 25km at least three times a week!
Whether you're a weekend leisure rider or a focused racer, this Indy/Best article will ensure that you have the best gear, from safety to comfort.
Happy cycling!
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Register for our upcoming event in our 11@11 virtual series – The Sports Desk. Catch up on any of the past 11@11 sessions you may have missed here
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