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A Piña colada on the beach is in sight as travel and holiday restrictions lifted although Cornwall locals weren’t too happy about the news.
Brands need to do a lot of work to in-still confidence in consumers so they know the safety measures in place to keep holidayers as safe as possible. Scroll down to find out what opportunities we have available to communicate to our curious travel audience.
Also, if you missed our 11@11 virtual session on Monday with Simon Calder, catch up here to find out his view on the future of the travel industry.
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The Headline Numbers
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| 63% of Independent readers are planning a UK trip this year - with many also looking to travel further afield as well. If brands communicate the safety measure in place for overseas travel this may encourage more people to hop on a flight.
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Since the travel restrictions lifted there has been a 10% increase in readers visiting travel sites to search for their next holiday. 74% of Evening Standard readers are in the market for a holiday.
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Opportunities
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The best of the rest of Summer
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Partnership opportunities
Editorial produced bespoke content for readers desperate to travel in 2020
Beautifully produced digital, social, video and print opportunities created by our Travel team, driving consumer confidence.
Bespoke content series cross-platform available at a range of budgets.
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For more details on the opportunity please contact Mark.Burborough@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Jo Aves
Job: Head of Partnerships
Scoop:
I’ve just come back from a blustery weekend with friends camping that was booked last year and in light of restrictions lifting we were giving the green light to go. It was great to get a change of scenery and share a drink in person with friends, although after reading this article, I think we chose the wrong location. I’ll be upgrading to a house with a beach next time around.
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