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The West Indies have landed on UK turf ready for the most historic Test series, the public are ready to tune in to the kick-off of football next week at Tottenham and Rugby fans don't have long to wait.
It's safe to say that sport is coming home and The Independent and Evening Standard are thirsty to cover it to ensure our readers don't miss an ounce of what's happening. Ahead of the return, you can hear from Betfair ambassador Dimitar Berbatov speak with our Independent sports journalists live. Scroll down to find out more.
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The Headline Numbers
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| Thank goodness the break is over, football is heading back onto the screen, just with a quieter crowd. But this doesn't affect viewers, 58% of Independent readers will watch the matches even if it is behind closed doors and 70% of those readers are more likely to bet on football or bet just the same as before.
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If the football is behind closed doors, fans will rely on sports journalists even more to give them the detailed scoop of what happened on the pitch. Evening Standard readers are 79% more likely to read about football in online newspapers or just the same amount as before.
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Opportunities
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The Independent and Evening Standard big return to sports.
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Partnership opportunities
We are looking to be different and create moments for brands to capitalise upon as we begin the ‘new normal’.
The sporting calendar for the second half of 2020 is shaping up to be one of the most exciting ever... and that’s before we move on to a bumper 2021!
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For all sports sponsorship opportunities across the rest of 2020 and in 2021 and the Olympics and Euros please contact Steve.Cording@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Steve Cording
Job: Head of Sponsorship
Scoop:
After 3 long months, football is finally back next week! We all need a diversion from the current lockdown and watching the Premier League is no better escape.
As a Man Utd fan, I can’t wait to see them back in action at Tottenham next Friday night and I’ll be warming up for the match by listening to the Indy Football Podcast Live with Betfair ambassador Dimitar Berbatov on June 16. Berbatov played for both United and Spurs and will have a great view on how both teams will get on for the rest of the season. |
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