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It well and truly feels like the summer holidays and we may not all be able to enjoy a trip abroad but thank goodness staying in isn’t the only option. The sun is shining and there are plenty of outdoor activities to keep us occupied and feeling good.
If you would like to inspire our readers to get out and about and enjoy summer safely, then have a read of the contextual editorial opportunities below.
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The Headline Numbers
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| 3 out of every 4 Independent readers have made use of the Government’s ‘Eat Out to Help Out’ scheme compared to less than half of non-Independent readers. Whilst going to a restaurant and going to the pub are easily the most common activity when going out, 23% of readers also plan to go to the museum this month
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The ‘Eat Out to Help Out’ scheme is also popular with Evening Standard/standard.co.uk readers as two thirds have already used it. 20% of readers are also considering other activities to get the out of the house. |
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Opportunities
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Contextual Editorial Opportunities
It's more important than ever to place your advertising within trusted and relevant editorial environments. It increases attention, relevance and trust and can boost attention scores by 107%.
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There are many upcoming topics where you can place your brand alongside:
● Making the best of the rest of summer ●
● New Registration ●
● Back to School ●
● 5G ●
● Health & Wellbeing ●
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The Package Includes
● Print Double Page Spread ●
● Online article wallpaper, billboard, DMPU, MPU, leaderboard and mobile banner ●
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For more details on the opportunity please contact mark.burborough@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Emma Jones
Job: Trade Marketing Executive
Scoop:
I experienced my first ‘Eat Out Help Out’ meal last week and dinner out never tasted so good!
I browsed this GO LONDON list of Evening Standard favourite London restaurants offering a discount. My favourite local was on the list ‘Levan’ and I managed to book a table! Although get booking now, otherwise you’ll be eating at 9.30pm like me!
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Register for our upcoming event in our 11@11 virtual series – The Sports Desk. Catch up on any of the past 11@11 sessions you may have missed here
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