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Just as EasyJet is telling us Europe is Open, so is London, just with a facemask and some distance.
But that's something we can cope with if it means venturing out of the 4 walls of our homes and browsing shops and having delicious food cooked for us.
We're here for the new normal and our editorial teams are ready to help communicate and boost confidence to our shopping ready audience. Keep reading to find out more about our retail bounce back opportunity.
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The Headline Numbers
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| Shopping behaviours has changed as a result of lockdown and 43% of our Independent audience will continue to shop online for groceries however, 46% recognise the importance of supporting the high street and will be heading back to the physical stores.
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36% of our audience shopped online a little more in lockdown than before, however, as the shops are now open and safety measure are in place to welcome customers, 37% of ES readers are ready to back to their much loved stores, especially Fashion retail stores.
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Opportunities
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Retail Bounce Back
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Partnership opportunities
Communicate to our readers that retail is back and customers can enjoy safe shopping.
Cross-platform promotion activity with:
● Co-branded content ●
● Social support ●
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For more details on the opportunity please contact davina.kesby@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Lorraine Keogh
Job: Head of Key Accounts
Scoop:
It’s been lovely to venture out safely with my family over the last week. Our favourite new spot has been Tom Kerridge's Drive & Dine Theatre, where we sang our hearts out to La La Land and we’re heading back with our satin pink jackets tomorrow.
We also honked our horns whilst we were there with Tom Kerridge himself in support of his plea for customers to honour restaurant bookings.
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