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We are approaching week 4 of lockdown and we’re quizzed out. Culture vultures are missing theatre visits and museum strolls, our brands are full of ways to get your fix. Especially on our newly branded Go London channel, London Inside.
Also, we’re bringing back the successful Evening Standard Art Prize, but this time for the budding junior artists and your brand can fully support it. Scroll down to find out more.
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The Headline Numbers
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The Independent recorded 61M total page views and 29M unique visitors last week. With families on lockdown over what would have been the Easter school break, it’s no surprise that home entertainments audiences are trending with families seeking out ways to keep the kids occupied.
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Evening Standard readers are culture vultures and staying indoors has not held them back. The new lifestyle section is growing with 93k UVs and 115k AVs so far this month and our Go London channel has re-branded to London Inside with articles about things to do from home, a popular article about Andrew Lloyd Webber musicals streaming free online (38k UVs, 48k AVs)
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Opportunities
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Junior Art Prize
Celebrating London’s children and their families the Junior Art Prize will be a showcase of creativity from budding artists looking for a fresh challenge during the capital’s lockdown.
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Partnership opportunity
● In association with branding across all content ●
● Co-branded social series ●
● Bespoke native/advertorial brand content ●
● £100,000 ●
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For more information on the Junior Art Prize and how your brand can support it, contact steve.cording@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Steve Cording
Job: Head of Sponsorship
Scoop:
The windows of every room of my house as well as the front drive and our patio are covered in rainbows all created by my three children. There is no better way to keep them occupied with schools closed than by creating pieces of art and here are some of the best I’ve seen.
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Look out for new sections in our print and digital brands in the week ahead
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