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We are starting to see the light at the end of this lockdown tunnel, but it's not over yet and our readers are focusing on their well-being even more than normal. They are hungry for healthy-eating recipes, fitness plans and how to get their sleep back in order which is why our Healthy at Home channel is proving to be so popular.
Also, have you seen Damien Hirst's piece of art which supports our Food For London Now & Help The Hungry campaigns. The Butterfly Heart symbolises "solidarity and hope" and can be printed out here for you to place in your windows.
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The Headline Numbers
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| The Independent readers are also getting the fitness bug during lockdown as
independent.co.uk has seen a large growth in health and fitness purchases. Sportswear purchases are up 26%, strength training equipment and weights up 20% and running shoes up 18%. 'The Best Rowing Machines' article on IndyBest came into the top 5 last week for revenue generating articles..
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With gyms and fitness centres being shut and less social activities to be doing, 1 in 2 Evening Standard readers are focusing more on healthy eating and are walking to keep fit. A third are doing more exercise routines and online classes and more than 1 in 5 are using more home-based fitness equipment.
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Opportunities
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Evening Standard #StayHome headline partnership
The Evening Standard's #StayHome editorial strand provides the very best ideas on how to keep healthy and happy during the lockdown. Become the headline partner across our print and digital platforms with:
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Partnership opportunity
● In association with branding across all content ●
● Prominent display advertising ●
● Bespoke content ●
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For more details on the opportunity please contact Mark.Burborough@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Lorraine Keogh
Job: Head of Key Accounts
Scoop:
With a house full of girls, we’re are dancing our way through lockdown to stay healthy. We've been doing Samba with Oti Mabuse and pirouettes with Sadlers Wells. If you want to get moving with the family, here. Oh and when we’re not dancing, we're falling for Joe Wickes!
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Look out for new sections in our print and digital brands in the week ahead
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