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As you may well have discovered by now, there are a limited number of activities that you can undertake without leaving the house. Which is why baking supplies, DIY and fitness equipment are experiencing a massive uptake in customers.
While these types of articles have spiked in interest and converted to sale on our brands affiliate, e-commerce platforms, IndyBest and ES Best, our readers are also keeping themselves busy at home in other saucy ways, scroll down to find out more.
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The Headline Numbers
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Traffic, Views and Transactions
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| IndyBest, the Independent's affiliate, ecommerce platform saw a 20% increase in traffic in March, recording 3.4M page views (vs 2.8M in Feb) and 2.4M visits (vs 2M in Feb). Lockdown rules are having a clear influence on what people are buying. Food delivery services, working from home, home entertainment for kids, and personal care & fitness were the strongest articles.
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In March, the Evening Standard drove over 225k clicks to affiliate partners’ websites through ES Best product reviews. ES’ shopping content was the last touch point for over 10,500 consumer transactions, helping to generate over £500k in order value for affiliates partners. Home, fitness and beauty have all seen high traffic. Keeping boredom at bay, sex toys are also in the top 5 categories this month!
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Opportunities
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Evening Standard #StayHome headline partnership
The Evening Standard's #StayHome editorial strand provides the very best ideas on how to keep healthy and happy during the lockdown. Become the headline partner across our print and digital platforms with:
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Partnership opportunity
● In association with branding across all content ●
● Prominent display advertising ●
● Bespoke content ●
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For more details on the opportunity please contact Mark.Burborough@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Sandro Del Grosso
Job: Affiliate and Partnerships Director
Scoop:
The lockdown has turned my household into a fitness centre. My 2 children are turning up the heat with Joe Wicks every morning. They also join me in my workout sessions, imitating my ‘I can’t lift this face’ (I hope I don’t actually look like that!).
If you want to be like me and buy more equipment than you know what to do with, check out our IndyBest home equipment overview.
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Look out for new sections in our print and digital brands in the week ahead
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