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Can we jump on a plane and snorkel in the crystal blue sea with turtles in Greece yet, or is it too soon?
The guidelines and advice are changing so rapidly it’s hard to keep up, but follow what our globetrotting travel expert Simon Calder is writing on The Independent travel channel, he’s knows it all.
Or tune in live to Simon’s 11@11 virtual series on 6 July to hear his opinion on the future of the travel industry, how the last few months have affected it and how he see's the industry taking off again. If you've got a burning travel question to ask the guru, now is your chance – register now register now.
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The Headline Numbers
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| As restrictions are easing in the UK, 68% of Independent readers plan on having a staycation this year, and demand to escape our little island is increasing as 28% plan on heading to somewhere else in Europe.
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64% of Evening Standard readers say they have visited a travel site in the last 7 days, therefore steer our travel ready audience to the right place so they can get booking their first holiday of the season
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Opportunities
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Travel Sponsorship
Lockdown has seen a significant increase in views to our travel news and advice with 21 of the top 50 articles including ‘when’, ‘how’ or ‘can’ in the headline.
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Partnership opportunities
Speak to an engaged audience with a pent up demand for travel as the market starts to open up.
● Branded Content ●
Destination articles created by our in house travel specialists
● Travel content targeting ●
place your brand against highly respected and engaging travel editorial
● Audience targeting ●
Prebuilt or bespoke audience segment to make sure your advertising reaches the right audience
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For more details on the opportunity please contact Mark.Burborough@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Mark Burborough
Job: Head of Branded Content
Scoop:
Like many my 2020 summer travel plans have been put on hold, so I’ll be following Simon Calder closely on the Independent travel channel over the coming weeks as he provides highly practical travel guidance and tips on how to make the best of the rest of the summer.
Catch Simon's frequent Facebook Live's for his take on regular travel changes and sign up to the 11@11 virtual series to hear what he thinks about the future of the industry. |
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