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The current Covid-19 crisis has generated an unprecedented level of economic uncertainly for our readers. Our brands are committed to help guide them through this period of economic and financial uncertainty.
At times of crisis people consistently turn to brands they trust to provide them with informed, quality and valuable content. We have an opportunity to partner with The Independent and Evening Standard on the Lockdown Lowdown series, scroll down to find out more.
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The Headline Numbers
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| With over half the UK facing a financial impact from the lockdown, audiences want to know how the economy is doing and what they can do to help themselves. The Independent reaches 62% of the UK population who are interested in reading about personal finance each month.
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A quarter of consumers would like to hear from banks during the pandemic about the support they are offering to customers: especially The Evening Standard audience – one in five are interested in financial services advertising.
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Sources: PAMCo, TGI, OnePulse
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Opportunities
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Lockdown Lowdown
Personal Finance Partnership
The Lockdown Lowdown print and digital content series will provide analysis on latest developments with practical advice on key personal finance topics. The series we will provide a user friendly guide to help our readers navigate this challenging time.
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Partnership opportunity
● In association with branding across all content ●
● Prominent display advertising ●
● Bespoke content ●
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For more details on the opportunity please contact Mark.Burborough@esimedia.co.uk
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The Scoop
Inside knowledge from the team
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Name: Phil McMullan
Job: Head of Audience Insight
Scoop:
Box sets, crosswords and keeping my lab Coco entertained has been a big part of lockdown life. My controversial opinion is that Better Call Saul beats Breaking Bad – but if neither are your cup of tea The Independent has lots of great recommendations on what to watch.
I’m also spending a lot of time wondering if my guitar playing is annoying the neighbours and whether I’m too old to be playing Call of Duty...
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Look out for new sections in our print and digital brands in the week ahead
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